About CRX Media
Bio:
CRX Media LLC is a motorsports marketing, new media and public relations group servicing the world of drag racing. Founded in 2009 initially as a public relations firm to handle the growing needs of drag racers, we have since expanded to include sponsorship development and campaign management, design and new media production and public relations.
With over 30 years of combined racing experience, and over a decade of sports marketing experience we completely understand the playing field we are in. With sports sponsorship, event marketing, new media production and agency advertising experience, we have the tools to conceive, develop and deliver a successful campaign. We understand what it takes to put a car out there full time at each level. In the same breath, we also understand that each of our drivers are brands, and that in order to be a marketable commodity, it takes training, determination and a responsibility to develop, maintain and keep the partners they have. The truth is, the NHRA has been extremely slow to market and brand its drivers which other sports like NASCAR have successfully done. We have dedicated ourselves to changing that!
We work hard to brand our drivers in a positive light. Whether a team or driver is running in NHRA Top Fuel or in Stock Eliminator, CRX Media ensures the media, the sponsors and the fans are well informed.
Shoot us an email or call us and let’s discuss a way that we can help your team effectively reach your goals. Email Us Today!
Click here to see our current team members.
Our Core Capabilities:
- Partnership Marketing Development (Sponorships)
- Branding, Design and New Media (web,print,video) Development
- Social Networking Setup and Management
- Public Relations
The CRX Team:
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Tim Charlet – Partner/Team Manager:
As licensed driver in the National Hot Rod Association, former NHRA employee and current motorsports journalist Tim Charlet has a very unique perspective of the sport of drag racing and has the ability to articulate your team’s goals through exceptional verbal and written communication skills. Outside of his quarter of a century of drag racing experience, Charlet has been a successful manager in the field of marketing with two Fortune 500 companies (Costco Wholesale and Fed Ex Express). He is time-sensitive, organized, proactive, passionate, and creative. Most importantly-he will work hard for you and provide your team with an exceptional return on your investment.
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John Rogers – Partner/Operations Manager:
John Rogers brings a level of passion and creativity to CRX Media which helps to propel them over the competition. A PR expert with a track record of success in creating new market strategies for businesses, Rogers is responsible for sponsorship development for our team. He has 15+ years of experience in sales, marketing, and advertising. Holding his college degree in Advertising/Public Relations, John has experience in radio, television, and print/online media. He has assisted successful companies establish a solid and ethical business model, which has greatly accelerated their products.
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Jason Lehr – Partner/Brand Manager:
Jason Lehr is a seasoned marketing professional and media producer with over fifteen years of sales and brand marketing experience. His understanding of both the client side and production side have allowed him to build, develop and produce branded marketing results. He gained valuable sports marketing experience spending seven plus years in various marketing and management roles for various Major League Baseball affiliate teams. His experience dealing with tight budgets and maximizing marketing dollars at the team level, and his understanding of sponsorship and event development will expand our teams success and reach in the future. At CRX, Jason will oversee the development of our clients brands.
